EHF EURO 2020 Logo
More than three years before the Men’s EHF EURO 2020, the first to be staged with 24 teams and hosted in three countries, the championship’s official logo was unveiled in Vienna in October 2016.
With the presentation of the new EHF EURO logo, the European Handball Federation entered a new era in the continuous development of its flagship national team event.
The logo design template developed by Infront Sports & Media, the EHF's media and marketing partner for the EHF EURO events, will be given to all future EHF EURO hosts, men and women, to ensure a coherent look that is clearly related to the EHF, with the strength of the EHF brand reflecting positively on the competition.
“Bolstered by the success of exceptional TV viewing figures and record spectator numbers, we can now take the EHF EURO to a new level,” said then EHF President Jean Brihault. “As one of the EHF’s top events we want and demand the best from it and everything associated with it. The brand is how we communicate this to the outside world and as such it has great value.”
20,000 fans to witness the final
The launch of the logo coincided with the start of the first qualification matches en route to the EHF EURO 2020. Nine teams – Greece, Cyprus, Faroe Islands, Turkey, Estonia, Kosovo, Italy, Luxembourg and Georgia, seeded in three groups of three teams each – played the first qualification phase from November 2016 to January 2017. The three group winners qualified for the main qualification phase.
“With the beginning of the first qualification phase, the road to the EHF EURO 2020 in Sweden, Austria and Norway starts in earnest. We are very happy that we are already able to present the championship logo and we hope that it will quickly develop into a true trademark for the EHF EURO 2020,” said former Swedish international Stefan Lövgren, Managing Director of the Swedish Organising Committee for the EHF EURO 2020.
Sweden will organise two preliminary and one main round group plus the final weekend at the EHF EURO 2020. Venues chosen are Gothenburg’s Scandinavium, the Malmö Arena and the Tele 2 Arena in Stockholm (final weekend only), a 20,000+ capacity stadium.
Austria will host two preliminary round groups and one main round group in the Wiener Stadthalle and the Stadthalle Graz. The new arena Trondheim, which is currently under construction and will seat 8,000 people, is the venue for the two preliminary round groups played in Norway.
Martin Hausleitner, then Secretary General of the Austrian Handball Federation*, said: “The aim was to create a logo that is recognised beyond just the actual championship and we definitely managed to do this.
"The colours of the hosting nations, in this case Sweden, Austria and Norway, are incorporated into the logo itself. That way a logo was created that will stay in people's minds not just before and during the EHF EURO, and which will not lose any of its recognition value over the years to come and for future EHF EURO events.
“The EHF EURO 2020 is a milestone in the future development of European handball, with 24 teams participating for the first time, in addition to three host nations and a new logo."
Secretary General of the Norwegian Handball Federation, Erik Langerud, commented: “On behalf of Norway we are enthusiastically looking forward to the championship where, for the first time in history, 24 teams will compete for medals in three different countries. I wish all the teams, supporters and spectators good luck in the upcoming qualification matches.”
*Hausleitner became EHF Secretary General in summer 2017